The Fairview Park City School District is excited to unveil a new logo. This announcement comes after several years of planning and design, feedback, and final board approval at the April 16, 2019 regular board meeting.
The “New Warrior,” portrayed as a medieval champion, incorporates elements of the district’s primary logo (the Fairview Shield, which it has held for about a decade), maintaining brand awareness while adding a new, energetic perspective.
“For us this represents the beginning of a new era in the history of Fairview Park Schools,” said Chris Vicha, principal of Fairview High School and Lewis F. Mayer Middle School. “It seemed like the timing was perfect with the renovations to our buildings, the strategic plan update, and a new athletic conference.”
“We did not have a clear brand identity among our sports teams and programs, specifically,” he added. “Teams were using different logos, variations of those logos, and nothing was consistent. And most importantly, students were telling us that they didn’t relate to any of it.”
In an effort to streamline the district brand and have greater brand control, Vicha proposed a new logo concept to the Superintendent and Board of Education.
He began to gather feedback from K-12 students, staff, alumni, coaches, the Fairview Park Athletic Club, and community members.
The logo was designed by Mark Hull, a Fairview Park resident of 16 years and a parent of a Fairview High School graduate and a current 11th grade student.
“I truly enjoyed working on this project and I am very grateful to have been given this amazing opportunity,” said Hull. “Aside from this being a fun experience from start to finish, as a graphic designer, this is the type of work that not only gives me the chance to connect with the history and the students of Fairview High School but also to create something that hopefully makes a positive impact on the community for years to come.”
High school students received the first look at the new logo during Red Day, an annual high school spirit day.
“This brings us together, has a powerful meaning, and gives us an identity and something that unites us as one true warrior,” said Senior Rachel Coyne.
Senior Maddie Pauley added, “It will bring so much school spirit. Sports are really big with Fairview right now, and having someone dressed up as this warrior will hype up the crowd and make events more fun.”
The district will gradually phase in the new logo as part of the rebranding process. For athletics, it will be a part of the regular athletic uniform rotation. “Everyone should have the new logo on their uniforms by 2022,” said Joe Dianetti, athletics director.
Plans are also in the works to bring the logo to life as a costumed mascot for school spirit events at all grade levels, community parades, and other events and special programming.
The Warriors’ former logos will be featured on various items in the soon-to-be renovated Warrior Room at Fairview High School, as a part of an alumni and historical display.
Warrior fans are invited to explore apparel featuring the new logo at local apparel store Hometown Threads located at 4636 Great Northern Blvd. in North Olmsted. Hometown Threads is offering 15% off purchases through the end of the school year using code NEWWARRIOR.
The Fairview Warriors Official Online Store will also be offering the design on its apparel in the coming weeks.
“We were looking for something tangible for the community to identify with,” Vicha added. “And we didn’t want to make this change unless it was a quality design — and we’ve achieved that. We are — and always will be — Warriors.”